Hardware Sales Agencies provide an in-store personalised service on behalf of manufacturers and distributors to New Zealand hardware retail groups.

In-Store Sales

One-on-one personable service – relationship building at it’s best

In-Store Programs

Optimum stock management, product awareness, relationships


Maintain high standards, identify opportunities, and assist with customer enquiries

Product Education

Knowledge is power, product knowledge increases sales. Teach the art of selling your product

Short Term Cover

Need a sales representative in a hurry, to cover sickness, maternity leave or sudden departure?

New Product Lines

Introduction and in-store planning to achieve results

Credits & Returns

Processing and follow-up


All major hardware and building supply stores

Why Choose Us

      • We are all about delivering customised solutions that work for you
      • We can provide current and immediate market information
      • We have excellent knowledge of consumer demand in the New Zealand market
      • We directly deal with the people who are in-store, in touch with your customers
      • HSA has no hidden costs with one flat charge each month
      • Proudly New Zealand owned and operated since 2010, servicing local and international brands in New Zealand

What Clients Say

Diane Malcolm of Hardware Sales Agencies has been solely responsible for our representation in the upper North Island since September 2010. During that time we have been very impressed with the professionalism, commitment and enthusiasm Diane displays and the results she has achieved while representing our company. She is a key link between the business and our clients and her excellent communication skills, backed by her positive, friendly nature has helped build stronger relationships and drive business growth.
Karl Hyland-General Manager, Tetral Industries Ltd, Christchurch, NZ
RCR is very fortunate to have teamed up with Diane Malcolm. Being based in Australia it is very comforting to be able to rely on Diane  to ensure our best interests and company are represented in a professional manner. We have enjoyed and benefitted from a very long association. Diane is all those things she portrays to be and then some more. I have no hesitation in recommending Diane to any other prospective clients. You as well, will be very fortunate in gaining her services.
Gary Dober-National Sales Manager, RCR International Pty Ltd, Victoria, AUSTRALIA 2010 - 2019
We couldn’t have asked for a better champion to support our product range than Diane Malcolm. Diane is passionate and committed to achieving the best results possible for our company. Her integrity and sales skills are unquestionable. Diane has a can do attitude and is willing to go the extra mile. She is a fantastic team player and a great communicator – we know exactly what is happening at the coal face. Due to her sheer persistence and regular sales calls she has helped grow our customer base. She is truly aligned with our company values and together we are building a successful story.
Terry Dalton-Director, Agrippa Paints Ltd, Christchurch, NZ